Doing the Right Thing For the Wrong Reason
Saturday, April 12th @ 8:09 AM
I live in a very affluent town where once a year we have an auction for our PTA (Parent-Teacher Association). This event is held at a local country club, where attendees don their fanciest threads, call their babysitters, and make a night on the town out of it. The event is always a huge success and raises a significant amount of money for a good cause. So what's the problem?
An auction like this is the adult equivalent of a being at a high school party surrounded by your "friends" chanting, "DRINK! DRINK! DRINK!..." It is also an opportunity for those with money to let everyone else know it without flat out saying it. I tend to give the benefit of the doubt to the good in humanity, but this is one of those cases where I can't help but see adult peer pressure and the need to brag overpower the altruistic desire to help the benefiting organization.
In business, we see this all around us. Don't get me wrong, I am all for a healthy planet, but this whole "green" campaign is really getting to me. Just about everywhere you look businesses are "going green" AND making sure everyone know about it. I wonder how many of these decisions to "go green" come from the founders/CEOs and how many come from the Marketing departments? At the end of the day, the overall result is a good thing -- there is no question about it, but on a personal level, are these good things being done for the right reasons?
The fact is, when doing good things it is almost impossible to escape the social benefits that come with these good deeds, and very often only you know your true motivation. I have tremendous respect for the people in my town who anonymously donated to the PTA before or after the auction*, the businesses who implement "green" policies and procedures without getting the marketing department involved, and anyone else who does good things, for the right reasons.
* I did not donate anonymously... I just thought of that now. We did win a snow blower in the silent auction part though.
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